We outline best practices in digital marketing, from going viral to targeting, for social marketers eager to make an impact online. We focus on a notoriously non-digital domain – food safety communications – as a template for breaking into the digital space.
THE PAPERS: Shan, Liran Christine*, Julie L. Schiro*, Kai Zhong, and Patrick Wall (2020), “The Benefits of Smartphone Games in Communicating Food Safety and Nutrition,” npj Science of Food, 4 (2), 1-4. *equal authorship Download PDF
Shan, Liran Christine*, Julie L. Schiro*, Mimi Tatlow-Golden, Chenguang Li, Lucia De Luca, and Patrick Wall (2020), “Are our food safety and nutrition scientists digital-savvy enough? The benefits of a digital approach to communicating with the public”, under second round review at npj Science of Food. *equal authorship