We outline best practices in digital marketing, from going viral to targeting, for social marketers eager to make an impact online. We focus on a notoriously non-digital domain – food safety communications – as a template for breaking into the digital space.
Schiro, Julie L., Liran Christine Shan, Mimi Tatlow-Golden, Chenguang Li, and Patrick Wall (2020), “#Healthy: smart digital food safety and nutrition communication strategies – a critical commentary,” npj Science of Food, 4(14), 1-11. Download PDF
Shan, Liran Christine*, Julie L. Schiro*, Kai Zhong, and Patrick Wall (2020), “The Benefits of Smartphone Games in Communicating Food Safety and Nutrition,” npj Science of Food, 4(2), 1-4.*equal authorship Download PDF